The Clear Skin Lab

The Clear Skin Lab is a functional medicine nutrition practice led by Nutrition by Robyn that provides telehealth services to help women clear their chronic skin flares so they feel deeply confident in their skin. Their mission is to get to the bottom of your chronic skin issues so you can heal your skin (and body!) for the long haul.

Project Scope

01. BRAND STRATEGY
02. BRAND IDENTITY
03. WEBSITE DESIGN
04. COPYWRITING

Brand Vibe

PLAYFUL
VIBRANT
FUN & GIRLY
MINIMAL & MODERN

A Clean and Sophisticated Brand Identity

The Clear Skin Lab wordmark is clean and sophisticated with custom curvature and geometric letters to exude a feeling thats youthful, sophisticated and balanced. The custom “A” resembles a droplet of water to represent hydration of the skin. The rounded edges represent leaf-like shapes to represent a mindful, refreshing and holistic approach to skincare. The use of circles throughout the logo creates a sense of being whole, kindness and confidence. The logomark and tagline combination serves as a personal flair and is a friendly reminder of the brand’s mission.

“I think my jaw actually dropped! I love everything about this refined look, truly. “

I cannot even tell you how much I love this new site and branding! I mean just every detail is so perfect for our customer and I’m so obsessed with it! I will be singing your praises because you are just so thorough and so good at this!

ROBYN
THECLEARSKINLAB.COM