The Clear Skin Lab


The Clear Skin Lab is your 4-week jumpstart program to help you uncover the root cause of your acne and develop a targeted approach to get the clear skin you’ve always wanted… FOR GOOD.

 

Project Scope

01. BRAND STRATEGY
02. BRAND IDENTITY
03. WEBSITE DESIGN
04. COPYWRITING

Brand Vibe

PLAYFUL
VIBRANT
FUN & GIRLY
MINIMAL & MODERN


A Clean and Sophisticated Brand Identity


The Clear Skin Lab wordmark is clean and sophisticated with custom curvature and geometric letters to exude a feeling thats youthful, sophisticated and balanced. The custom “A” resembles a droplet of water to represent hydration of the skin. The rounded edges represent leaf-like shapes to represent a mindful, refreshing and holistic approach to skincare. The use of circles throughout the logo creates a sense of being whole, kindness and confidence. The logomark and tagline combination serves as a personal flair and is a friendly reminder of the brand’s mission.

 

“I think my jaw actually dropped! I love everything about this refined look, truly. “

I cannot even tell you how much I love this new site and branding! I mean just every detail is so perfect for our customer and I’m so obsessed with it! I will be singing your praises because you are just so thorough and so good at this! 

ROBYN
THECLEARSKINLAB.COM