ABOUT SECRET OF SEOUL

Brand Identity and Website for Korean Inspired Skincare Brand Secret of Seoul

Secret of Seoul began with a simple truth: the founders were obsessed with Korean beauty. The glow. The ritual. The elegance. But as Filipinas living in a tropical climate, they quickly realized something most brands hadn’t—what works in Seoul’s soft seasons doesn’t always translate to the heat, humidity, and radiant strength of the Philippines. So they created what they couldn’t find!