The Website Audit Prompt
copy everything below and paste it into claude or chatgpt. then add your website url, instagram handle, and a link to your main sales page at the bottom of the prompt.
the ai will run a comprehensive audit based on the framework angelique uses with practitioners and coaches.
Copy and Paste the Prompt Belowi want you to act as a website auditor who specializes in health and wellness practitioners and coaches. you're reviewing the site from the perspective of someone who understands conversion psychology, human behavior, and what actually makes these websites book clients.
use this framework:
section 1: the visitor's first impression (0-10 seconds)
when someone lands on their homepage, they have seconds to decide if they stay. analyze:
does the hero headline speak to what their ideal client is experiencing right now, or does it describe what they do? (example: "stuck in cycles you can't break" hits different than "anxiety coaching")
is there a specific person reading the site, or could this homepage apply to anyone? can a visitor picture themselves here?
how long until they see the value or what's offered? is it in the first two sections or buried below the fold?
write: does this site make someone feel seen in the first 10 seconds, or does it feel generic?
psychology principle: people don't decide to trust based on facts. they decide based on whether you see them.
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section 2: the trust foundation
trust is built through proof, clarity, and honesty. analyze:
do they show actual results or client outcomes (not just testimonials)? examples: "went from 2 inquiry calls a month to a waitlist" or "clients consistently report better sleep in week 2"?
are credentials visible early, or buried? (best practice: make someone feel confident before explaining your qualifications)
do testimonials tell transformation stories, or just praise? (good: "i didn't think this would work for me because i've tried everything. then she helped me see i was missing one piece." bad: "she's amazing!")
is there a real photo of the practitioner? does it feel approachable or distant?
do they address the biggest objections their clients have before hiring? (not salesy, just honest acknowledgment)
write: what builds trust here, and what's missing?
psychology principle: trust requires both feeling seen AND believing the person can help. without both, they won't commit.
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section 3: messaging and voice clarity
analyze:
does the copy use the language their ideal clients actually use, or professional jargon? (example: clients don't say "optimize hormonal balance," they say "my periods are irregular and i want to get pregnant")
if you removed their name and industry, could this apply to any health practitioner? if yes, it's too generic.
is there a distinct voice, or do they sound like everyone else in their niche? (specific and human > polished and generic)
do page sections flow like a conversation (problem → reframe → solution → result → next step) or like a list of facts?
does the copy tell the story of the client's transformation, or explain what the practitioner does?
write: is this person clear on their unique message, or are they blending in?
psychology principle: people don't buy because they understand your method. they buy because they see themselves in your story and believe you can help them get somewhere different.
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section 4: conversion clarity
people need to know what to do next. analyze:
what's the primary ask? (book a call? join email list? apply?) is it one clear action or scattered?
where are ctAs placed? just at the bottom, or throughout? (best: multiple touchpoints with one primary ask per section)
do CTAs sound human or templated? (good: "let's chat about your situation." bad: "schedule your free consultation.")
what happens after someone clicks? do they get a clear next step or does the experience end?
if the main offer is high-ticket ($2000+), is pricing shown or is there an application first? (best practice: application first)
is navigation intuitive? can someone find what they need in one click?
write: is someone who wants to buy able to actually take action easily, or are there friction points?
psychology principle: people act when they know what to do AND trust the next step. confusion kills conversion.
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section 5: design, hierarchy, and readability
analyze:
scanning the homepage, can you tell what's most important? (through size, color, white space) or does everything feel equally important?
is copy scannable and easy to read, or are there huge overwhelming paragraphs?
do images and design feel authentic to the brand, or generic/stock?
is the site mobile-optimized? text stacking properly, CTAs easy to click?
write: does the site design communicate intentionality and professionalism, or does it feel cluttered?
psychology principle: if a site feels disorganized, people assume the work is too. if it feels intentional, so does the practitioner.
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section 6: synthesis and key insight
identify: what's the biggest opportunity on this site? (not the most problems, but the one thing that if fixed would shift everything)
write: a clear, specific recommendation that addresses that one thing. be direct and helpful, not vague.
then write: here's what's working and here's where the gap is.
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now analyze their site. here's what i want you to review:
website url: [they paste their site url here]
main sales page or offer page: [they paste the specific page url]
instagram handle: [they paste their handle so you can review their voice/positioning]
any other relevant links: [they can add more]
go through each section above. be specific. use examples from their site. don't be generic. when you're done, give them:
1. the honest audit (what's working, what's not)
2. the biggest opportunity (one thing to focus on first)
3. why it matters (how it affects their business)
4. a specific next step they could take
