Best Website Builder for Therapists: The Complete Guide for 2026
You became a therapist to help people heal, not to become a tech expert. But the thing is your website is often the first place potential clients meet you. It's where they decide if you're the right fit for their healing journey. So you need a website that feels warm and welcoming. One that makes booking easy. And most importantly? One that you can actually build yourself without pulling your hair out.
I've helped dozens of therapists build beautiful websites that actually convert visitors into clients. And today, I'm breaking down the best website builders for therapists so you can make the right choice for your practice.
The winner? Squarespace. But let me show you all your options first.
What Makes a Great Website Builder for Therapists?
Before we dive into the platforms, let's talk about what you actually need.
Your website builder should be:
Easy to use. You shouldn't need a computer science degree to update your website.
Professional looking. Your site needs to feel calm, trustworthy, and polished.
HIPAA friendly. While your website itself doesn't need to be HIPAA compliant, you need to be careful about contact forms and client portals.
Mobile friendly. Most people will find you on their phone while searching for help.
Good for SEO. You want to show up when someone searches "therapist near me."
Now let's look at your options.
The Best Website Builders for Therapists
1. Squarespace (Best Overall Winner)
Why I Love It:
Squarespace is my top pick for therapists. It's beautifully simple. You can build a stunning therapy website in a weekend, even if you've never built a website before. The templates are gorgeous right out of the box. They feel modern, calm, and professional. Perfect for a private practice. Everything just works. Scheduling tools, contact forms, mobile optimization - it's all built in. No hunting for plugins or add-ons.
Best For:
Solo therapists and small group practices
Counselors who want something beautiful without the headache
Anyone who values their time over tech tinkering
Therapists who want therapy website templates that actually look good
Pricing: Plans start at $16/month (billed annually). The Business plan at $23/month is perfect for most therapists.
What You Get:
Beautiful, calming website templates designed for service businesses
Built-in appointment scheduling (with Business plan and above)
Mobile-responsive designs that look great on phones
SSL security included for client trust
Easy drag-and-drop editor that makes sense
Blog functionality for sharing resources
Contact forms that actually work
Unlimited storage and bandwidth
The Downsides:
It's not as flexible as WordPress. But honestly? That's actually a good thing for most therapists. Less flexibility means less to break. You can't switch templates without rebuilding. So choose wisely at the start.
My Take:
If you want a beautiful therapy website that you can build yourself in a weekend, Squarespace is your answer. It's what I use for most of my therapy clients because it just works. The templates feel warm and inviting. The editor is simple. And your clients will never know you built it yourself.
2. Kajabi (Best for Therapists Who Also Coach)
If you're a therapist who also does life coaching, offers online courses, or sells digital products, Kajabi is worth considering.
Why Kajabi Works for Therapist-Coaches:
Kajabi isn't just a website builder. It's an entire business platform built for people who sell knowledge. You can host your therapy website, sell coaching programs, create online courses, run email marketing, and even build a membership site. All in one place. No more juggling five different tools. Kajabi does it all.
Best For:
Therapists expanding into life coaching or wellness coaching
Mental health professionals who want to sell courses or digital products
Practitioners building a wellness business beyond one-on-one sessions
Anyone who wants powerful marketing tools built in
Pricing: Plans start at $149/month. Yes, that's way more expensive than other website builders. But you're getting a lot more tools.
What You Get:
Professional website builder with templates
Course hosting and delivery system
Email marketing platform
Sales funnels that convert
Payment processing built in
Membership site capabilities
Webinar hosting
Marketing automation
Analytics and tracking
The Downsides:
It's pricey. And it's more complex than Squarespace. If you're just starting out and only doing therapy sessions, this is overkill. The learning curve is steeper too.
My Take:
Think of Kajabi as your growth platform. Start with Squarespace for your therapy practice website. When you're ready to add coaching programs, digital courses, or a membership community, then consider making the jump to Kajabi.
I've seen therapists build incredible businesses on Kajabi. But you need to be ready to use all those features to make it worth the cost.
3. WordPress (Best for Full Customization)
WordPress powers over 40% of the internet. It's powerful. It's flexible. And it can be a headache.
Why WordPress Can Work:
You can make WordPress do literally anything. Want a custom client portal? Done. Need specific booking features? There's a plugin for that. The design options are endless. You can make your counseling website look exactly how you want. There are thousands of therapy website templates available. Some free, some paid.
Best For:
Tech-savvy therapists who like tinkering
Larger group practices with IT support
Anyone who needs very specific custom features
Therapists who want full control over every detail
Pricing: WordPress itself is free. But you'll need:
Hosting: $5-30/month (Bluehost, WP Engine, SiteGround, etc.)
Domain name: $10-15/year
Premium theme: $0-100 (one-time payment)
Essential plugins: $0-300/year
Optional: developer to maintain monthly: $200-5000+
So "free" can get expensive fast.
What You Get:
Complete control over your site
Thousands of themes and plugins
Strong SEO capabilities
Large community for support
Blog functionality (WordPress started as a blogging platform)
Integration with almost any tool you need
The Downsides:
WordPress has a learning curve. You'll need to manage updates, security, and backups. Things can break. And when they do, you'll need to fix them or pay someone else to. You're responsible for site speed, security, and keeping everything updated. It requires ongoing maintenance, so if you’re not super tech savvy then I’d steer away from this
My Take:
WordPress is like buying a house versus renting an apartment. You have total control. But you're also responsible for everything that breaks.
For most solo therapists? It's not worth the hassle. But if you have tech skills or a bigger practice with specific needs, it's really powerful.
4. Wix (Budget-Friendly Alternative)
Wix is like Squarespace's more affordable cousin.
Why Some Therapists Choose Wix:
It's cheap. Plans start at $16/month. It's beginner-friendly with a drag-and-drop editor. There are tons of templates to choose from.
Best For:
Brand new therapists on a tight budget
Anyone who wants maximum design control
Therapists just testing out private practice
What You Get:
Hundreds of templates
Drag-and-drop editor
App marketplace for added features
Built-in SEO tools
Mobile-optimized designs
Free plan available (with Wix branding)
The Downsides:
The templates don't look as polished as Squarespace. The editor can feel cluttered and overwhelming. And once you pick a template, you can't change it without rebuilding your whole site. The Wix branding on free plans looks unprofessional for a therapy practice.
My Take:
Wix works. But if you can afford the extra few dollars a month, Squarespace will give you a more professional result with less frustration. That said, if budget is your main concern, Wix gets the job done.
5. Therapy-Specific Platforms (practice better, SimplePractice, TherapyNotes)
These aren't traditional website builders. But they deserve a mention.
Platforms like SimplePractice and TherapyNotes offer simple website features built into their practice management software.
Best For:
Therapists who want one simple solution for everything
Anyone who values convenience over custom design
Practices already using these platforms for scheduling and billing
What You Get:
Basic website included with practice management
Integrated scheduling and intake forms
HIPAA-compliant tools built in
Client portal functionality
Simple templates
The Downsides:
The websites are very basic. You won't stand out. And you're locked into their ecosystem. Limited design options mean your site will look similar to other therapists using the same platform.
My Take:
These work fine if you just need the basics and want everything in one place. But you'll get better results with a dedicated website builder for attracting new clients. Use these platforms for practice management. Build your marketing website elsewhere.
My Recommendation: Start with Squarespace
Here's my honest advice after building dozens of therapy websites. Start with Squarespace. It hits the sweet spot of beautiful, simple, and affordable. You can build your entire private practice website in a weekend without touching a line of code.
Your site will look professional. It'll work perfectly on phones. And you'll actually be able to update it yourself when you need to change your rates or add a new service.
The templates are designed to build trust. They feel calm and welcoming. Exactly what potential clients need to see.
Save the fancy stuff for later. Right now, you need a therapy website that:
Makes great first impressions
Makes it easy for clients to contact you
Shows up in Google searches
Doesn't stress you out
Squarespace does all of that without the headache.
Squarespace does all of that.
When to Consider Other Options
Choose Kajabi if:
You're already offering coaching programs or online courses
You want to scale beyond one-on-one sessions
You need powerful marketing and email tools built in
You're ready to invest in growth
Choose WordPress if:
You have specific technical requirements no other platform can meet
You have IT support or strong tech skills
You're running a large group practice with complex needs
You want complete control over every aspect
Choose Wix if:
You're on a super tight budget
You're just testing out private practice
You want lots of design freedom
Choose SimplePractice/TherapyNotes if:
You want the absolute simplest solution
You're already using their practice management tools
You're okay with a basic web presence
Do Therapists Need HIPAA Compliant Websites?
Your website itself doesn't need to be HIPAA compliant. But here's what you need to know:
Don't collect protected health information through your website. Keep detailed intake forms offline or use HIPAA-compliant form systems.
Use a secure contact form. All the platforms I mentioned offer basic contact forms with SSL security. That works fine for simple "contact me" forms.
Be careful with client portals. If you need a client portal for session notes or billing, use a dedicated HIPAA-compliant system like Practice Better, SimplePractice, TherapyNotes or JaneApp. Don't try to build this on your marketing website.
Get a BAA for any tools that handle client information. That includes email services like Flodesk, Mailchimp or Kit if you're collecting email addresses.
Bottom line? Use your therapy website for marketing and basic contact. Keep the clinical stuff in proper HIPAA-compliant systems.
What Should Your Therapy Website Include?
No matter which website builder you choose, your therapy website needs these essential pages:
Homepage: Who you are and who you help
About page: Your story, credentials, and approach
Services page: What you offer and who it's for
Contact page: How to reach you and book a session
Resources or blog (optional but helpful for SEO)
Optional but helpful:
FAQ page answering common questions
Insurance and rates page (if you accept insurance)
Testimonials or client stories (with permission)
Keep it simple. Keep it warm. And make it easy for people to take the next step. Don't overthink this. You can always add more pages later.
Affordable Website Builders for Therapists: Cost Breakdown
Let's talk real numbers. Here's what you'll actually spend:
Squarespace: $16-23/month ($192-276/year) Best value for most therapists.
Kajabi: $149-399/month ($1,788-4,788/year) Only worth it if you're selling courses or coaching.
WordPress: $100-500+/year (hosting, domain, theme, plugins) Can get expensive with add-ons and maintenance.
Wix: $16-29/month ($192-348/year) Similar to Squarespace pricing but less polished results.
SimplePractice: $29-99/month ($348-1,188/year) Includes practice management tools, not just a website.
My advice? Budget $200-300/year for a solid therapy website. That gets you Squarespace with everything you need.
Therapy Website Design Tips (No Matter Which Platform You Choose)
Keep colors calm. Blues, greens, soft neutrals. Avoid harsh reds or bright oranges.
Use real photos when possible. Your actual office space and photos of you helps build trust better than stock photos.
Make contact obvious. Your phone number and contact form should be easy to find on every page.
Write like a human. Skip the clinical jargon. Talk to potential clients the way you'd talk in session.
Show your face. People want to see who they'll be talking to. Include a warm, professional photo of yourself.
Keep navigation simple. Five main pages max in your menu.
Tell them what to do next. Every page should have a clear next step, like "Book a Free Consultation."
Final Thoughts
Building a therapy website doesn't have to be scary or complicated. You don't need to learn to code. You don't need to spend thousands of dollars. And you definitely don't need to stress about it for months.
Squarespace is my recommendation for 90% of therapists. It's beautiful, it's simple, and it just works. The therapy website templates look professional right out of the box. Start there. Get your website up. And get back to what you do best - helping people heal.
Your future clients are searching for you right now. Let's make sure they can find you. A beautiful, professional website isn't just nice to have. It's how you grow your practice. It's how you help more people. And it's way easier than you think.
Ready to Build Your Therapy Website?
Here are two ways to get started!
DIY Your Website: Feel confident building it yourself? Amazing! Start your free Squarespace trial here and use their beautiful templates to get your site live this weekend.
Get Expert Support: Want a professionally designed therapy website that converts visitors into clients - without the DIY stress?
I build custom websites for therapists that are beautiful, strategic, and actually bring in clients. Click here to inquire to work with me to get a website that reflects your practice and attracts your ideal clients. Either way, your practice deserves a website that works as hard as you do. Let's make it happen.
Frequently Asked Questions
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Squarespace is the best website platform for most therapists. It offers beautiful templates, easy editing, and all the features you need without technical complexity.
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A therapy website costs between $200-300 per year using platforms like Squarespace or Wix. More advanced platforms like Kajabi cost $1,788+ annually but include course hosting and marketing tools.
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Your marketing website doesn't need to be HIPAA compliant. However, any forms or portals that collect protected health information must be HIPAA compliant. Use dedicated platforms like SimplePractice for client data.
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Yes! Platforms like Squarespace and Wix are designed for non-technical people. You can build a professional therapy website in a weekend with no coding required.
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Most therapists should use Squarespace for its simplicity and beautiful designs. Choose WordPress only if you have technical skills or need specific custom features that Squarespace can't provide.
