Functional Nutrition by Ana

Ana is a functional nutritionist helping women in their 30s and 40s get to the root of their gut, hormone, and energy issues. She runs an online private practice and attracts clients who've already spent years cycling through conventional medicine without answers. Her brand needed to reflect that she does things differently.

The logo design brief was to build something that felt clinical without feeling cold. We went with a warm and earthy color palette anchored by deep forest green, paired with a serif wordmark that reads both credible and approachable without leaning into the overused "wellness green" territory. Everything about this brand signals that she knows her stuff and she's going to listen whenever clients come to work with her!