The Nutrition Circle Melbourne
logo design • branding • web design • copywriting
The Nutrition Circle is a Melbourne-based nutrition coaching practice covering women's health, fertility, eating disorders, and sports performance. The project included branding, website design, copywriting, and a full website migration to Kajabi.
This brief was genuinely interesting because the brand had to welcome a wide range of clients without feeling generic. An athlete and a woman in recovery from an eating disorder both need to feel seen here. We went minimal, modern, and playful with a clean feminine energy. The pattern work is what gives the brand personality without locking it into any one niche.