Connected Healing Acupuncture

Connected Healing is an integrative therapy and acupuncture practice specializing in fertility, women's health, and whole-body care. The project included brand identity, website design, copywriting, and SEO.

This logo mark is one of my personal favorites in the portfolio. What looks like a botanical sprig is actually a symbol of sperm and egg, designed to be felt rather than read. You sense the fertility and whole-body connection without it ever tipping into clinical territory. The palette of deep forest green, terracotta, warm sage, and cream carries that groundedness throughout the full identity. The brief was "ancient wisdom meets modern science," and every decision we made was designed to give a new client that feeling of being held before they've even read a word.