Niomi Smart

Niomi Smart is a wellness and lifestyle personality with an internationally recognized following. Her brand needed to hold the full range of what she does — spirituality, lifestyle, wellness content — without pulling too hard in any one direction. The project included brand identity and a Squarespace website.

This was one of the more nuanced briefs in the portfolio. Niomi's world spans high-end editorial and spiritual retreat, and the brand needed to feel at home in both. We used an earthy sage and charcoal palette with refined typography that could sit comfortably on either end of that spectrum. When you encounter the brand, the feeling is: this person has done the inner work, and she knows how to make it look beautiful.